Google, being the undeniable leader in search engines from then so far, is placing a high importance on the quality and relevancy of its search engines. Most importantly now that the company is public property. In order to sustain the stockholders and users of its engines happy, the quality of the returned results are given extreme importance.
For this same reason, doing the incorrect things in the Adsense and another forms of ads, whether on purpose or unintentionally, will result in a severe penalty, may get you banned and even make your account terminated. Nothing like a good action taken to keep wrongdoers from doing the same things once more.
So for those who are having in mind getting a career in Adsense, don’t just think of the strategies you’ll be applying to get more profits. Consider some things first before you really get involved.
Hidden texts. Filling your ad page with texts to small to read, has the same color as the background and applying css for the sole purpose of loading them with rich keywords content and copy will earn you a penalty award that is given to those who are hiding links.
Page cloaking. There is a common practice of using web browser or bot sniffers to serve the bots of another page other than the page your visitors will see. Loading a page with a bot that a human user will never see is a definite no-no. This is tricking them to click on something that you desire but they may not would like to go to.
Multiple submissions. Submitting multiple copies of your domain and pages is a different thing to stay away from. For example, trying to submit a URL of an Adsense as two separate URL’s is the same as inviting problem and even termination. Likewise, this is a reason to avoid auto submitters for those who are receiving submissions. Better check first if your domain is submitted already an a certain search engine before you attempt to submit to it once again. If you see it there, then go on. No point contemplating whether to attempt and submit there once again.
Link farms. Be wary of who and what are you connecting your Adsense to. The search engines know that you can’t control your links in. But you will be able to for sure control what you link to. Link farming has always been a rotten apple in the eyes of search engines, especially Google. That is reason enough to attempt and avert them. Having a link higher than 100 on a single page will classify you as a link farm so attempt and not to make them higher than that.
Page rank for sale. If you’ve been online for quite some time, you will notice that there are a few sites selling their page rank links or trading them with another sites. If you’re doing this, expect a ban anytime in the future. It’s fine to sell advertisements or gain the link. But doing it on direct advertisement of your PR is a way to get on search engines bad side.
Doorways. This is look-alike to cloaking pages. The common practice of a page loaded with selection keyword ads aimed at redirecting visitors to other “user-friendly” page is a big issue among search engines. There are a lot of search engine optimization firms offering this kinda services. Now that you know what they really are, attempt to avoid them at any cost.
Multiple domains having the same content. Just in case you’re not aware of it, search engines look at domains IP’s, registry dates and several others. Having multiple domains having the same exact content is not something you are able to hide from them. The same goes with content multiplied several times on separate pages, sub domains and forwarding multiple domains to the same content.
Many of the above methods apply to most search engines and is not entirely for Google only. By having a mind set that you are building your Adsense together with your pages for the human users and not for bots, you can be assured of the great things for your advertisements and sites.
Not to mention avoiding the wrath of the search engines and getting your Adsense and site account terminated altogether.

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